Adheera is a textile brand based in Ahmedabad and has been working on Shibori techniques for over 4 years now. Adheera is headed by Dipika Udhani , a self taught shibori Artist and a Fashion entrepreneur based in Gujarat. It began with an insouciant interest in learning tie and dye techniques of imprinting. A casual endeavour born out of curiosity, soon grew strong while exploring varied patterns by tying left over scraps and dyeing them. Taking inspiration from age old techniques of shibori the brands enhances on ethical fashion and unique ideations. From getting organic fabrics to employing hand stitching to finish and piece together our apparel wherever possible with a dedicated focus on sustainability. All handcrafted drapes that we produce is a result of us doing what we love
With a dedicated focus on sustainability. We create minimal waste designs and replacing chemical dyes with natural dyes. We traverse to create products that are timeless and promote no-season garments. The brand aims to follow sustainability in different aspects and use materials and follow a process with minimal damage to the environment and create garments where every piece is different from another with exquisite details of tie-dye, surface ornamentation and embroidery. The aim is to deliver products that would tell a story in patterns and colours, yet will be equally novel and unbound from tradition"
SOCIAL IMPACT- PEOPLE
The brand aims at empowering local artisans as well as artisans from other cities. The brand focuses on handcrafted techniques where there is a collaboration with local artisans, along with that the brand also enhances work relations with various NGO’s and collaborating with them for the production.
PLANET- ENVIRONMENTAL IMPACT
With the focus on minimal damage to the environment, the brand highlights the usage of natural dyes and organic fabrics. The brand also works upon techniques that uses waste fabrics from the previous collections and are revamped for new collections. The production of the garments is customised and does not encourage mass production.